Users appreciate a spiritual alternative that helps them fight insomnia, something the federal Centers for Disease Control and Prevention said affects nearly 32% of adults, said Abide executive producer Russ Jones, a Christian journalist who is not related to the Hallow executive.Ībide’s programming avoids politics and “divisive issues,” Russ Jones said, adding that the goal is to build and keep a bond of trust with users. Some 1.5 million listeners access Abide’s content via the app, YouTube and a podcast, and in 2020-2021, the firm said its users devoted more than 3 billion minutes listening to Bible meditations and “sleep stories” the firm produces. In October, nonprofit inspirational publishers Guideposts bought Abide for an “undisclosed sum,” saying the decades-old publisher hoped to “expand its digital footprint.” Meanwhile, Abide is billed as a “Christian meditation and sleep app,” and was started in 2014 by former Alphabet veterans Neil Ahlsten and Eric Tse. Jones says there’s no way to determine if the pontiff uses the app. The bishop, who “has been our main advisor from the beginning,” leads the firm’s faith advisory board. One potential, albeit unconfirmed Hallow user: Pope Francis, who was given a mobile player with the programming by Bishop Kevin Rhoades of the Roman Catholic Diocese of Fort Wayne-South Bend in Indiana. It feels like there’s someone else in the room with you.” The goal is that it’s like being led in a meditation session with a guide there in the room. “You plug in your headphones, close your eyes, and put your phone facedown. “You open the app, you take a session, you pick a length, you pick a guy, whoever you want to lead you through this prayer,” he said.
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